Mike Zani, CEO at The Predictive Index, and Allyson Havener, VP of Marketing at TrustRadius

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B2B Category Creators with Gil Allouche

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37 episodes

3 days ago

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

Entrepreneurship

Business

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Entrepreneurship

Business

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Mike Zani, CEO at The Predictive Index, and Allyson Havener, VP of Marketing at TrustRadius

B2B Category Creators with Gil Allouche

54 minutes 30 seconds

4 years ago

Mike Zani, CEO at The Predictive Index, and Allyson Havener, VP of Marketing at TrustRadius

In our 24th episode, Gil talks category creation with two B2B leaders from the talent optimization and software review categories.

Panelists for this episode include Mike Zani, CEO of The Predictive Index and leader behind the talent optimization category, and Allyson Havener, VP of Marketing at TrustRadius and leader behind the software review category.

You'll walk away from this episode with an understanding of branding, customer advocacy, and building a successful company culture.

BONUS! Allyson explains why it's essential to collaborate with coworkers from different departments.