Lars Nilsson, VP of Global Sales Development at Snowflake, and Mikita Mikado, CEO at Pandadoc

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/33/92/ae/3392aef3-6db6-a7ec-ffe1-39c91dddd06a/mza_5652786349132510750.jpg/600x600bb.jpg

B2B Category Creators with Gil Allouche

Metadata

37 episodes

3 days ago

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

Entrepreneurship

Business

RSS

All content for B2B Category Creators with Gil Allouche is the property of Metadata and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/10645105/10645105-1619643527739-5d441ef990d78.jpg

Lars Nilsson, VP of Global Sales Development at Snowflake, and Mikita Mikado, CEO at Pandadoc

B2B Category Creators with Gil Allouche

47 minutes 31 seconds

3 years ago

Lars Nilsson, VP of Global Sales Development at Snowflake, and Mikita Mikado, CEO at Pandadoc

In our 28th episode, Gil talks category creation with two B2B leaders from the cloud data and document workflow categories.

Panelists for this episode include Lars Nilsson, VP of Global Sales Development at Snowflake and leader behind the cloud data category, and Mikita Mikado, CEO of Pandadoc and leader behind the document workflow category.

You'll walk away from this episode with an understanding of team alignment, feature releases, and support networks.

BONUS! Lars explains why you don't always need to have the best product to create a category.