Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors

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B2B Category Creators with Gil Allouche

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37 episodes

3 days ago

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

Entrepreneurship

Business

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Entrepreneurship

Business

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Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors

B2B Category Creators with Gil Allouche

53 minutes 34 seconds

3 years ago

Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors

In our 30th episode of category creators, Gil talks category creation with Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors.

This episode covers key concepts about category creation from one of the people who invented the term. You'll walk away with an understanding of how to build a company that makes an impact.

BONUS! Kevin shares his advice on selecting a category name.