Jascha Kaykas-Wolff, President at Lytics, and Erich Ziegler, CMO at CircleCI

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B2B Category Creators with Gil Allouche

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37 episodes

3 days ago

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

Entrepreneurship

Business

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Entrepreneurship

Business

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Jascha Kaykas-Wolff, President at Lytics, and Erich Ziegler, CMO at CircleCI

B2B Category Creators with Gil Allouche

51 minutes 17 seconds

3 years ago

Jascha Kaykas-Wolff, President at Lytics, and Erich Ziegler, CMO at CircleCI

In our 29th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the customer data platform and continuous integration categories.

Panelists for this episode include Jascha Kaykas-Wolff, President of Lytics and leader behind the customer data platform category, and Erich Ziegler, CMO of CircleCI and leader behind the continuous integration category.

You'll walk away from this episode with an understanding of leadership, decision-making, and analyst relationships.

BONUS! Jascha tells us the strategy he uses to hire the best marketers.