Jack Mardack, Cofounder at Oyster, and Mariano Suarez-Battan, CEO at Mural

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B2B Category Creators with Gil Allouche

Metadata

37 episodes

4 days ago

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

Entrepreneurship

Business

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Entrepreneurship

Business

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Jack Mardack, Cofounder at Oyster, and Mariano Suarez-Battan, CEO at Mural

B2B Category Creators with Gil Allouche

48 minutes 25 seconds

3 years ago

Jack Mardack, Cofounder at Oyster, and Mariano Suarez-Battan, CEO at Mural

In our 31st episode, Olivier talks category creation with two B2B leaders from the global HR and visual collaboration software categories.

Panelists for this episode include Jack Mardack, Cofounder of Oyster and leader behind the global HR software category, and Mariano Suarez-Batta, CEO of Mural and leader behind the visual collaboration category.

You'll walk away from this episode with an understanding of content strategy, strategic narratives, and product use cases.

BONUS! Jack explains why every executive should work at a hotel at least once in their lives.