Garin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at Dreamdata

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B2B Category Creators with Gil Allouche

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37 episodes

3 days ago

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

Entrepreneurship

Business

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Entrepreneurship

Business

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Garin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at Dreamdata

B2B Category Creators with Gil Allouche

43 minutes 19 seconds

3 years ago

Garin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at Dreamdata

In our 32nd episode, Jason Widup, VP of Marketing at Metadata, talks category creation with two B2B leaders from the digital presales and B2B revenue attribution categories.

Panelists for this episode include Garin Hess, CEO and Founder of Consensus and leader behind the digital presales category, and Lars Grønnegaard, Co-founder and CEO of Dreamdata and leader behind the B2B revenue attribution category.

You'll walk away from this episode with an understanding of how to build analyst relationships, position your brand, and create a go-to-market strategy.

BONUS! Garin explains why you should introduce your customers to analysts.