In our 27th episode, Gil talks category creation with two B2B leaders from the cloud security and revenue acceleration categories.

Panelists for this episode include David Spitz, CMO of Egnyte and leader behind the cloud content security category, and Armando Biondi, CEO and Co-founder of Breadcrumbs.io and leader behind the revenue acceleration category.

You'll walk away from this episode with an understanding of hiring best practices, product innovation, and demand generation.

BONUS! Armando explains the importance of timing when creating a new category.