Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive

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B2B Category Creators with Gil Allouche

Metadata

37 episodes

4 days ago

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

Entrepreneurship

Business

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All content for B2B Category Creators with Gil Allouche is the property of Metadata and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive

B2B Category Creators with Gil Allouche

38 minutes 44 seconds

3 years ago

Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive

In our 35th episode, Olivier talks category creation with two B2B leaders from the sales commission software and performance marketing categories.

Panelists for this episode include Anna Fisher, CMO of Spiff and leader behind the sales commission software category, and Garrett Mehrguth, CEO of Directive and leader behind the performance marketing agency category.

You'll walk away from this episode with an understanding of demand generation, inbound marketing, and analyst relationships.

BONUS! Garrett tells us why he wants to learn how to code.