In our 26th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the data security and travel expense management categories.

Panelists for this episode include Alex Poulos, VP of Marketing at Securiti and leader behind the AI data security category, and Meagen Eisenberg, CMO of TripActions and leader behind the corporate travel and expense management category.

You'll walk away from this episode with an understanding of value propositions, content creation, and keyword optimization.

BONUS! Meagen shares a strategy for generating effective customer reviews.