Interviewing: How to get the gold

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B2B Case Study Podcast

Dave Thackeray

5 episodes

6 days ago

Frustrated by ever-lengthier sales cycles? Case studies are one of the best ways to get the credibility and sign-off you need to radically reduce time to conversion. Join B2B copywriting expert Rachel and content strategist Dave for a fun and inspiring journey through case study strategy - from researching, and writing, to publishing and optimising your work. If you're in business, you need to get into the B2B Case Study Podcast. The B2B Case Study Podcast is co-hosted by Dave Thackeray and Rachel Sparacio-Foster.

Marketing

Business

RSS

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Marketing

Business

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Interviewing: How to get the gold

B2B Case Study Podcast

24 minutes 9 seconds

1 year ago

Interviewing: How to get the gold

You've decided to make magic in your marketing and develop a case study strategy. You've identified the success stories to attract business. And now you're about to interview clients starring in your case studies. What do you ask? How do you make the most of every minute with these cherished clients? On today's episode of The B2B Case Study Podcast, Rachel and Dave explain how to create captivating case studies with the questions you want to get the answers you need...