Russell Reynolds Associates released a study on the leadership competencies needed to drive the consumer sector in a post-covid era. The Covid-19 pandemic triggered rapid changes in consumer behaviour globally, including increased digitalisation, a rebalancing of life priorities, increased focus on hygiene standards, and a gravitation towards brands that align with their social values.

A pre-Covid head start in digitalisation gave Asian companies an edge above other regions, and companies quick to respond to these sudden changes in their consumer profile saw a massive influx of new customers during the pandemic. The unique challenge leading Asian companies now face is retaining these new customers in the long term, and enabling their companies to be agile and resilient to navigate any future drastic shifts in consumer behaviour.

In this B2B Episode, RRA’s Michelle Chan Crouse offers deep insights and best practices on what kind of leadership we need going forward into this continually evolving now normal. She also delves into the skills we should all prioritise in a post-pandemic world.