In this episode, I interview Ryan Jones, the marketing manager at SEOTesting, about SaaS content marketing. We discuss the definition of SaaS and how marketing for SaaS differs from traditional marketing.
Ryan shares his experience of increasing organic clicks by focusing on content, educational blog posts, and building customer relationships. We also talk about the different stages of the marketing funnel and the importance of top-of-funnel content.
Ryan emphasises the need to talk to customers, build relationships with others in the industry, and continuously test different strategies.
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Useful links:
Podcast page: https://podcasters.spotify.com/pod/show/azeemdigitalasks
My Twitter page: https://twitter.com/AzeemDigital
My LinkedIn: https://www.linkedin.com/in/azeema1/
My website: https://www.iamazeemdigital.com/
Ryan's LinkedIn: https://www.linkedin.com/in/ryan-g-jones/