In this episode of AWS for AI, we sit down with Akshat Prakash, CTO and co-founder of Camb.ai, to explore how this Dubai-based startup is revolutionizing content localization through AI. From making sports accessible in 140+ languages to preserving indigenous cultures with fewer than 600 speakers, discover how they're breaking down global language barriers. Witness history as we discuss how Camb.ai partnered with NASCAR to become the first company to livestream a race with real-time AI dubbing. Deep dive into their groundbreaking technical solutions - from preserving context, sarcasm, and emotion in speech, to their innovative approach of separating voice identity from speech prosody, solving critical ethical challenges in voice AI. Get exclusive insights into their MARS and BOLI models, their partnership with AWS, and learn why deep problem understanding trumps technical expertise in building successful AI solutions. Whether you're a technologist, content creator, or business leader, this episode offers valuable insights into the future of global communication. Learn more about CAMB.AI: https://www.camb.ai/ Chapters 0:00:00 : Dubbed Introduction 00:00:17 : Episode Introduction 00:02:14 : From Siri to Camb.ai: Akshat's AI Journey 00:03:52 : Breaking Language Barriers: The Camb.ai Family Story 00:05:47 : Beyond Translation: Understanding Cultural Context 00:07:00 : The Story Behind the Name 'CAMB' 00:08:01 : The Mamba Mentality 00:10:19 : Dubai to the World: Exporting AI Innovation 00:12:43 : Making History: First Multi-Language Live Race Stream 00:14:30 : A "Man on the Moon" Moment in AI 00:15:15 : Camb.ai Technology Suite and Offerings 00:19:56 : Creating Value Across All Layers 00:22:36 : Solving Last Mile Problems in AI Localization 00:23:59 : Focus on Results: Getting the Job Done 00:24:38 : Tackling the Hardest Challenge First: Live Sports 00:28:00 : MARS Architecture: Balancing Prosody, Speed, and Performance. 00:31:01 : Understanding Auto-Regression Tradeoffs 00:31:58 : Speaker Entanglement: Core Voice Identity Challenges 00:33:42 : Ethics in Voice Identity Usage 00:35:12 : Building with Resource Constraints 00:36:48 : The Case for Small Language Models 00:42:21 : Speech-to-Speech vs. Cascading Architecture Approach 00:46:30 : Preserving Context in Cascading Architecture 00:49:29 : BOLI: Enhanced Context Through Multi-modality 00:50:59 : Inclusive AI: Supporting All Languages 00:53:12 : Managing Dialects vs Languages 00:53:49 : MBC Partnership: Advancing Arabic Understanding 00:54:56 : From Sports to Rap: Diverse Use Cases 00:59:53 : A CTO's AWS Journey 01:02:38 : Accelerating Innovation with SageMaker Hyperpod 01:03:58 : The Future of AI: Final Thoughts 01:07:24 : Closing Remarks