Dive into the "AI multiverse" with AWS Executives in Residence Jake Burns and Tom Soderstrom as they explore why some organizations are seeing massive productivity gains with agentic AI while others struggle to see value. Drawing from their extensive enterprise experience, they reveal how treating AI agents like human team members - with clear specifications, iterative feedback, and proper context - can unlock unprecedented productivity gains that far exceed the reported 30% improvements. Burns and Soderstrom share practical insights on creating a culture of experimentation, emphasizing why traditional ROI metrics may hinder innovation and why "return on attention" could be a better early indicator of success. From leveraging multi-agent systems to democratizing AI adoption through "centers of engagement," this episode offers essential guidance for leaders seeking to position their organizations on the right side of AI transformation. Don't miss these actionable strategies for winning in the age of agentic AI!