Today’s conversation features Victor Wennerholm, Product Manager at Voyado, and Fanny Nilsson representing AWS. Voyado is recognized as a pioneer in customer experience and loyalty, focusing exclusively on retail and omnichannel brands. They explore how Voyado's platform leverages cutting-edge AI technology for real-time personalization, dynamically showing products and content based on customer behavior. The discussion highlights Voyado's two main products, Engage (CX features, loyalty programs) and Elevate (AI-powered search, recommendations), which combine to cater to the entire customer journey and foster long-lasting relationships beyond just purchases. The episode also touches on the importance of consent-driven marketing in a tightening regulatory landscape. Furthermore, they discuss how AWS supports Voyado's scalability and innovation journey, and the massive impact of Generative AI on the customer journey, from content creation to personalized product discovery.