Description In this episode of the podcast, we're joined by Magnus Hazell, Product Director at Aira Group, and Jesse Kinnunen from AWS. They delve into Aira Group's bold mission to decarbonize 5 million homes across Europe by disrupting the traditional energy market with heat pumps, an established technology. Magnus highlights their aggressive growth, high ambition, and the utilization of AI and data to innovate and develop better products for customers. The conversation covers the vision for Europe's energy market, emphasizing electrification and smart systems to manage volatile energy access. They also discuss the challenges of scaling a deep tech company across multiple European markets, including their unique vertical integration approach that encompasses installers, manufacturing, and customer care throughout the product lifecycle. The importance of a robust data infrastructure and the role of reinforcement learning AI in Aira's smart energy system, supported by AWS technology for IoT and backend, are also key topics.