This time, we sit down with Eelco Lempsink, CTO at Framer, and Albert Argente Nordbeck from AWS, to explore the story behind Framer's successful pivot from a prototyping tool to a popular website builder. Eelco candidly discusses the lack of growth that spurred this significant shift and the strategic leveraging of their existing web technology. He highlights Framer's strong focus on designers and shares a compelling client example of BirdBird.com scaling rapidly using Framer's features, including AI translation. Eelco reflects on his evolution as a technical leader in a growing company, emphasizing a strong maker culture and servant leadership. The conversation touches upon Framer's prioritization process and a cautious yet curious perspective on the future role of Generative AI in website design and publishing.