#170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research

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Awkward Silences

User Interviews

181 episodes

5 days ago

Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey

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Technology

Business

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#170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research

Awkward Silences

45 minutes

4 months ago

#170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research

Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes.

This week, Andrea Amoros, a Senior Principal Researcher at Ingram Micro talks strategic research (which is different from a research strategy). Andrea shares her definition of strategic research, its value for a company, and showcasing that value for stakeholders and partners.

Strategic Research Resources