In this episode, we dive into the key differences between Customer Data Platforms (CDP) and Customer Relationship Management (CRM) systems. We explore Microsoft's CDP known as Customer Insights (CID), discuss its features, capabilities, and how it unifies data to provide actionable insights. We also touch on the integration of AI and the concept of unified profiles. Additionally, we cover licensing details for CID and the implications for businesses looking to implement CDP solutions. Join us for an informative discussion on optimizing customer data management and marketing strategies.