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Weekly thought-leadership conversations with the best in the industry.
Why Accessibility Is Good Business: Callum Jackson on Building Inclusive Brands
AW360
16 minutes 56 seconds
7 months ago
Why Accessibility Is Good Business: Callum Jackson on Building Inclusive Brands
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Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features a powerful conversation with Callum Jackson, Strategy Lead at Shape History—the social impact agency helping brands walk the walk when it comes to accessibility and inclusion.<br />
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Callum breaks down the hidden costs of inaccessibility and explains why treating accessibility as more than just a checkbox is not only ethical—it’s a smart business move. From common digital missteps to high-impact changes brands can make today, he shares real-world strategies for creating communications that are inclusive, authentic, and effective.<br />
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If you’re ready to go beyond performative inclusion and start building better experiences for everyone, this conversation is a must-listen.<br />
AW360
Weekly thought-leadership conversations with the best in the industry.
