In this episode of the AW360 Podcast, we sit down with Richard Exon, Co-Founder of London-based creative agency Joint, for an expansive conversation on where the creative industry stands in 2025—and where it’s headed. From navigating the rise of generative AI to evolving client-agency relationships, Exon shares sharp insights on how agencies can stay indispensable in an era of automation, fragmentation, and unpredictability. We explore: Why AI is a catalyst—not a replacement—for human creativity The evolving role of DEI in agency culture and hiring How Gen Z’s resilience is shaping new consumer and talent dynamics What clients really want in an age of political and economic volatility Why “primary thinking” is the new agency superpower Whether you’re a strategist, a creative, or just trying to keep pace with change, this is your front-row seat to what’s next in marketing, agency life, and creative leadership.