<br /> Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Charlotte Hamill, COO of Born Social—a social-first agency leading the charge in purposeful marketing and a certified B Corp to boot.<br /> <br /> <br /> <br /> Charlotte shares how Born Social balances creativity with impact, what it takes to move from performative purpose to real cultural change, and how values can become a competitive edge. Now working across the wider Croud Group, she also unpacks what it looks like to scale sustainability and social good across an entire network of agencies.<br /> <br /> <br /> <br /> From building high-performance cultures to avoiding the trap of purpose-washing, this episode is packed with insight for any brand or marketer looking to do work that matters—and works.<br />