Dave and Matt explore the world of B2B content marketing with AvreaFoster’s creative director, Kenny Osborne. In this episode, the team discusses the fundamentals of content marketing, including best practices and proven processes. Topics include:

• The power of content. Learn why 95% of B2B buyers engage with content and how to make sure your brand is part of the conversation.
• Content vs. advertising. Discover the art of content marketing: storytelling that builds trust and loyalty, rather than just selling.
• Proven processes. Understand the steps to develop and launch successful content marketing campaigns, from audience research to content promotion.
• Optimization tips. Learn how to refine and optimize your content strategies with insights from case studies and expert methodologies.