From biometric sensing, connectivity, and audio innovations on the technology side, to DMS/OMS, health and wellness, and personalization on the application side, the in-cabin ecosystem is expanding, fueled by rapid demand in China, new regulations, and even the implementation of AI and synthetic data. As vehicles increasingly become our ”third spaces,” how do we ensure such spaces are safe, comfortable, and productive? If we are working in the automotive industry, and specifically, the in-cabin space, how can we keep up with the latest trends and technologies? Sara Sargent, Principal Brand Strategist for the global InCabin conference, organized by Sense Media Group, joins us for this edition of AV Radio. Although an already established ADAS engineer, Sara recalls the steep learning curve when she first entered the in-cabin space and how interfacing with companies and stakeholders eventually shaped her vision for the InCabin conference. She also shares why personalization is paramount in the Chinese automotive market, how audio innovations will contribute to future vehicle design, and why having a sense of humor is always a good thing. Additional items and resources mentioned in this episode with Sara Sargent of Sense Media Group: InCabin Official Website: https://incabin.com/  Download the Free InCabin Report: https://www.sense-media.com/incabin-report  CES 2025 Report via Sara Sargent for AutoSens and InCabin: https://tinyurl.com/3dke4x3k  Audio Foundry: https://www.audiofoundry.org/  Step Into Power ft. Marley Devergilio of the Automotive Women’s Alliance Foundation: https://tinyurl.com/5a4zybej  Follow AutoVision News Radio on LinkedIn: https://tinyurl.com/49jyrd3b