Michigan Made. Iowa Inspired. AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars. As we stand in the middle of what will be deemed one of the most significant eras in automotive, Carl Anthony amplifies the minds and voices behind this historic transformation while coming to terms with middle age, father loss, and what it means to be successful in Detroit.
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Michigan Made. Iowa Inspired. AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars. As we stand in the middle of what will be deemed one of the most significant eras in automotive, Carl Anthony amplifies the minds and voices behind this historic transformation while coming to terms with middle age, father loss, and what it means to be successful in Detroit.
Inside The Artistic Engine of CGI ft. Faruk Heplevent of The Scope
AutoVision News Radio
23 minutes 7 seconds
10 months ago
Inside The Artistic Engine of CGI ft. Faruk Heplevent of The Scope
Visual assets are one of the most important deliverables as OEMs prepare to launch their latest models. As the saying goes, we only get one chance to make a good first impression—these words are especially true during those critical moments when the curtain is lifted, and the world sees that shiny new vehicle for the first time.
Whether on stage during the reveal, for the press release, the retail website, or to share on social media, the photos and videos associated with a particular vehicle go a long way in selling it to the public. However, producing and organizing these visual assets is a remarkable challenge.
Faruk Heplevent, founder of The Scope, joins Carl Anthony for this episode of AutoVision News Radio. The Scope is an innovative company that uses computer-generated imagery to create visual assets for vehicle launches and advertisements. Faruk recalls his early years in the 1990s as an automotive photographer, how CGI reduces the complexity of an extensive campaign like a product launch, and why The Scope team built an entire CGI city for its clients.
More Resources:
The Scope Studio: https://tinyurl.com/4ht4um9s
CGI animation explained: definition, history, and examples via Adobe: https://tinyurl.com/y33ezb9h
Follow AutoVision News Radio on LinkedIn: https://tinyurl.com/49jyrd3b
AutoVision News Radio
Michigan Made. Iowa Inspired. AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars. As we stand in the middle of what will be deemed one of the most significant eras in automotive, Carl Anthony amplifies the minds and voices behind this historic transformation while coming to terms with middle age, father loss, and what it means to be successful in Detroit.
