In this episode, Braxton Critcher welcomes Jimmy Lea from the Institute for Automotive Business Excellence. Why? Because Jimmy actually did something newsworthy! Bout time! Jimmy is now, to our knowledge, the ONLY presenter in the automotive aftermarket certified as a Certified Speaking Professional. It was quite the journey to get here, though! Hear Jimmy walk us through the process and tell us why this is important for other speakers to try and get as well.

00:00 Jimmy's choice in suit coats

05:46 "Reapplying for CSP Certification"

08:11 Failed Speaker Review Video

11:08 Videographer Hire: Costs & Requirements

16:06 Speaker Recognition and Status

20:11 Becoming a Professional Speaker

21:01 Joining Speaking Associations Explained

25:58 Collaborative Industry Improvement Insights

28:35 "Shopmonkey Expert Series in Chicago"