he automobile has revolutionized the world, enabling us to live in ways that had previously been unimaginable. Vehicle electrification is at the core of today’s automotive revolution. The migration away from fossil fuel-based vehicle power systems has also launched a revolution toward more intelligent, connected vehicle systems. In this episode, Alix Paultre, editor at large for Electronic Design, talks with Mark Ng, General Manager for EV Power Trains for Texas Instruments, about the various challenges of vehicle electrification and how semiconductor technologies enable automakers to optimize performance, accelerate development, and make electric vehicles more affordable for more people. In Episode 1, Alix Paultre, editor at large for Electronic Design, sits down with Fern Yoon, Automotive System Engineering and Marketing Director for Texas Instruments, to discuss how various technologies are converging to make the modern car an even more central part of how we live, work, and travel.