This is Automation Unplugged, and I’m Ron Callis. Our returning guest today is David Warfel, founder of Light Can Help You. With over 25 years of experience in architecture, theater, and education, David has helped integrators across North America transform how they sell and deliver lighting. His firm partners with dealers to design impactful, human-centered lighting plans that drive both sales and client satisfaction. David’s also a powerful educator, regularly writing, speaking, and pushing the industry forward with tools like the new Light Box — a portable demo that’s helping integrators tell better lighting stories.