Can a vehicle embody the pinnacle of understated luxury while remaining virtually unknown outside its home country? Discover the Toyota Century, a masterpiece of engineering and tradition, which has been the hidden gem in Toyota's crown since 1967. This episode unravels the rich history and cultural significance of the Century, a vehicle that stands above even Lexus in Toyota's hierarchy and serves as the choice of Japan's elite. With its commitment to quality and craftsmanship, could the Century redefine what luxury means in different markets? Join us as we untangle the intricate threads of tradition, innovation, and cultural perception that make the Toyota Century a fascinating subject for any luxury vehicle enthusiast.