AutoKnerd: Where Car Sales Grow Up
Tired of commission-chasing clichés and dealership drama? So are we. AutoKnerd is the podcast for sales pros who believe there’s a smarter, kinder, more human way to sell cars—and still crush it.
Hosted by veteran trainer Andrew Sardone, we break down real-world strategies to win trust, master EVs, handle pressure, and build a career worth keeping. No fluff. No ego. Just straight talk, smart tactics, and the occasional history lesson or mic drop.
New episodes drop every Thursday. Bring your brain. Leave the B.S.
Kindness sells. Let’s prove it.
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AutoKnerd: Where Car Sales Grow Up
Tired of commission-chasing clichés and dealership drama? So are we. AutoKnerd is the podcast for sales pros who believe there’s a smarter, kinder, more human way to sell cars—and still crush it.
Hosted by veteran trainer Andrew Sardone, we break down real-world strategies to win trust, master EVs, handle pressure, and build a career worth keeping. No fluff. No ego. Just straight talk, smart tactics, and the occasional history lesson or mic drop.
New episodes drop every Thursday. Bring your brain. Leave the B.S.
Kindness sells. Let’s prove it.
EP62: The Rule of 7 – Presenting What Actually Matters
AutoKnerd
28 minutes
2 weeks ago
EP62: The Rule of 7 – Presenting What Actually Matters
Customers don’t buy specs. They buy feelings.
In this week’s AutoKnerd episode, Andrew Sardone reveals why flooding your walkaround with 20 features kills connection — and how limiting your presentation to 5–7 emotionally relevant moments boosts trust, memory, and sales.
You’ll learn:
• Why 95% of decisions are made emotionally (Harvard Business Review)
• The psychology of working memory and the 7±2 rule
• How to structure your walkaround for impact — not overload
🎯 Get your free companion tool:
AutoKnerd Tool 062 – The Rule of 7 Walkaround Planner
→ https://www.autoknerd.com/tools
💌 Join the AutoKnerd newsletter for weekly tools, insights, and coaching resources. www.AutoKnerd.com
Every Thursday: one new episode, one new skill, one new reason to love the car business again.
AutoKnerd
AutoKnerd: Where Car Sales Grow Up
Tired of commission-chasing clichés and dealership drama? So are we. AutoKnerd is the podcast for sales pros who believe there’s a smarter, kinder, more human way to sell cars—and still crush it.
Hosted by veteran trainer Andrew Sardone, we break down real-world strategies to win trust, master EVs, handle pressure, and build a career worth keeping. No fluff. No ego. Just straight talk, smart tactics, and the occasional history lesson or mic drop.
New episodes drop every Thursday. Bring your brain. Leave the B.S.
Kindness sells. Let’s prove it.