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AutoFix AdvisorCast
Michael Doherty
56 episodes
2 days ago
Welcome to AutoFix AdvisorCast, the podcast where automotive service advisors finally have a place to call home. Hosted by industry veteran Michael Doherty, with over 28 years of experience in the trenches, this show dives deep into the challenges, frustrations, and demands of being a service advisor in the independent auto repair world. AutoFix: AdvisorCast isn’t just about problems; it’s about solutions. Michael Doherty shares best practices, actionable tips, war stories, and fresh ideas from the front lines of advising. Michael’s mission is simple: to help service advisors and shop owners right the ship of the automotive industry by equipping them with the knowledge, community, and support they need. Michael started his journey in 1996 and has done it all—from vehicle detailing to client-guided sales, parts procurement, and managing shop workload. Based in Raleigh, North Carolina, Michael is a husband, father, and a passionate advocate for improving the service advisor role. Join him and take the first steps toward becoming a better, more profitable, and less stressed service advisor. Thanks to WorldPac and the WorldPac Training Institute (WTI) for sponsoring AutoFix AdvisorCast. Visit worldpac.com for the latest in auto parts distribution and wtitraining.com to explore training programs that can take your career to the next level.
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Automotive
Business,
Leisure
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All content for AutoFix AdvisorCast is the property of Michael Doherty and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to AutoFix AdvisorCast, the podcast where automotive service advisors finally have a place to call home. Hosted by industry veteran Michael Doherty, with over 28 years of experience in the trenches, this show dives deep into the challenges, frustrations, and demands of being a service advisor in the independent auto repair world. AutoFix: AdvisorCast isn’t just about problems; it’s about solutions. Michael Doherty shares best practices, actionable tips, war stories, and fresh ideas from the front lines of advising. Michael’s mission is simple: to help service advisors and shop owners right the ship of the automotive industry by equipping them with the knowledge, community, and support they need. Michael started his journey in 1996 and has done it all—from vehicle detailing to client-guided sales, parts procurement, and managing shop workload. Based in Raleigh, North Carolina, Michael is a husband, father, and a passionate advocate for improving the service advisor role. Join him and take the first steps toward becoming a better, more profitable, and less stressed service advisor. Thanks to WorldPac and the WorldPac Training Institute (WTI) for sponsoring AutoFix AdvisorCast. Visit worldpac.com for the latest in auto parts distribution and wtitraining.com to explore training programs that can take your career to the next level.
Show more...
Automotive
Business,
Leisure
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Service Advisors - Act Like You Already Do Business Together with New Customers!
AutoFix AdvisorCast
13 minutes
2 months ago
Service Advisors - Act Like You Already Do Business Together with New Customers!

Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 


In this episode, Michael Doherty shares practical advice for service advisors on how to approach new customer calls as if they’re already doing business together. Michael highlights the importance of making every interaction about building relationships and trust, starting with a warm, confident greeting. He also emphasizes using language that sets your shop apart—like saying you “specialize” in certain services—to help prospects feel valued and understood. 

00:00 Client-Centric Automotive Engagement

03:09 Building Trust Through Personal Connection

06:12 Customer Experience in Auto Repairs

11:13 "Building Customer Relationships"


Stay connected with us on social media:

  • Facebook: AutoFix Auto Shop Coaching
  • YouTube: AutoFix Auto Shop Coaching Channel
  • Twitter: @AutoFixCoaching

Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!

AutoFix AdvisorCast
Welcome to AutoFix AdvisorCast, the podcast where automotive service advisors finally have a place to call home. Hosted by industry veteran Michael Doherty, with over 28 years of experience in the trenches, this show dives deep into the challenges, frustrations, and demands of being a service advisor in the independent auto repair world. AutoFix: AdvisorCast isn’t just about problems; it’s about solutions. Michael Doherty shares best practices, actionable tips, war stories, and fresh ideas from the front lines of advising. Michael’s mission is simple: to help service advisors and shop owners right the ship of the automotive industry by equipping them with the knowledge, community, and support they need. Michael started his journey in 1996 and has done it all—from vehicle detailing to client-guided sales, parts procurement, and managing shop workload. Based in Raleigh, North Carolina, Michael is a husband, father, and a passionate advocate for improving the service advisor role. Join him and take the first steps toward becoming a better, more profitable, and less stressed service advisor. Thanks to WorldPac and the WorldPac Training Institute (WTI) for sponsoring AutoFix AdvisorCast. Visit worldpac.com for the latest in auto parts distribution and wtitraining.com to explore training programs that can take your career to the next level.