This sponsored episode of the Auto Remarketing Podcast features two experts from Central Dispatch who offer valuable guidance for choosing a transportation partner.
Shanna Wise, who oversees business strategy execution, and Blake Bentley, who leads enterprise client account success, take listeners through the importance of licensing and insurance, handling delays because of weather and other circumstances, and protecting vehicles during transportation.
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This sponsored episode of the Auto Remarketing Podcast features two experts from Central Dispatch who offer valuable guidance for choosing a transportation partner.
Shanna Wise, who oversees business strategy execution, and Blake Bentley, who leads enterprise client account success, take listeners through the importance of licensing and insurance, handling delays because of weather and other circumstances, and protecting vehicles during transportation.
CarMax CMO Sarah Lane on Company's Journey from Used-Car 'Challenger' to 'Leader'
Auto Remarketing Podcast
23 minutes 24 seconds
1 month ago
CarMax CMO Sarah Lane on Company's Journey from Used-Car 'Challenger' to 'Leader'
CarMax chief marketing officer Sarah Lane joins the Auto Remarketing Podcast to talk about the company's new “Wanna Drive?” branding, its omni-channel buying and selling experience, putting the customer in control and how CarMax sets itself apart in an era of new car-buying models, technology and changing means of vehicle ownership and usage.
Plus, Lane discusses CarMax's first foray into women's professional sports with its WNBA partnership, how automotive advertising has changed in the last 20 years and how CarMax went from "challenger" to "leader" in the used-car market.
Auto Remarketing Podcast
This sponsored episode of the Auto Remarketing Podcast features two experts from Central Dispatch who offer valuable guidance for choosing a transportation partner.
Shanna Wise, who oversees business strategy execution, and Blake Bentley, who leads enterprise client account success, take listeners through the importance of licensing and insurance, handling delays because of weather and other circumstances, and protecting vehicles during transportation.
