Send us a text Description: Steve and Claire dive deep into the massive strategic shift reshaping the global automotive industry. With $1.2 trillion in investments by 2030, automakers are abandoning the "pure EV or nothing" narrative for sophisticated multi-pathway approaches. Discover why Toyota's $70 billion electrification investment includes solid-state batteries targeting 750-mile range with 10-minute charging, while Volkswagen Group allocates $60 billion of their $193 billion budget to ...
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Send us a text Description: Steve and Claire dive deep into the massive strategic shift reshaping the global automotive industry. With $1.2 trillion in investments by 2030, automakers are abandoning the "pure EV or nothing" narrative for sophisticated multi-pathway approaches. Discover why Toyota's $70 billion electrification investment includes solid-state batteries targeting 750-mile range with 10-minute charging, while Volkswagen Group allocates $60 billion of their $193 billion budget to ...
How Subaru became the "Lesbaru" The Revolutionary Marketing Campaign That Changed an Industry
Auto Intelligence (AI)
14 minutes
4 months ago
How Subaru became the "Lesbaru" The Revolutionary Marketing Campaign That Changed an Industry
Send us a text Special thanks to Heather Renner for suggesting this fascinating topic! Follow her insights at https://www.instagram.com/heatherrenner/ for more incredible stories from her channel. This week's Auto Intelligence explores one of the most revolutionary marketing campaigns in automotive history—how Subaru discovered and authentically engaged lesbian customers in the 1990s, earning the beloved nickname "Lesbaru." In the early 1990s, Subaru was struggling with declining sales and f...
Auto Intelligence (AI)
Send us a text Description: Steve and Claire dive deep into the massive strategic shift reshaping the global automotive industry. With $1.2 trillion in investments by 2030, automakers are abandoning the "pure EV or nothing" narrative for sophisticated multi-pathway approaches. Discover why Toyota's $70 billion electrification investment includes solid-state batteries targeting 750-mile range with 10-minute charging, while Volkswagen Group allocates $60 billion of their $193 billion budget to ...
