Send us a text This former teacher used simple, repeatable hospitality—not buzzwords—to scale and auto group. Today’s guest, Adam Gaedke helped steer a dealership group through hyper-growth, an ESOP transition, and a full-blown culture shift rooted in hospitality. Starting as a salesperson, Adam rode the wave from one store to 18 in 18 months, sat on the board during the employee-ownership transition, and learned what it really takes to make “guest experience” more than a poster on the wall...
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Send us a text This former teacher used simple, repeatable hospitality—not buzzwords—to scale and auto group. Today’s guest, Adam Gaedke helped steer a dealership group through hyper-growth, an ESOP transition, and a full-blown culture shift rooted in hospitality. Starting as a salesperson, Adam rode the wave from one store to 18 in 18 months, sat on the board during the employee-ownership transition, and learned what it really takes to make “guest experience” more than a poster on the wall...
Auto Shows Are Quietly Driving ROI (But Dealers Aren’t Paying Attention) with Jennifer Morand
Auto Collabs
26 minutes
2 months ago
Auto Shows Are Quietly Driving ROI (But Dealers Aren’t Paying Attention) with Jennifer Morand
Send us a text Auto shows aren’t dead—they’re just getting started, and Jennifer Morand is helping to rewrite the playbook. On this episode of Auto Collabs, the crew welcomes Jennifer Morand—the incoming chairwoman of the Automotive Experience Alliance (AEA) and powerhouse behind the Chicago Auto Show. She’s on a mission to make auto shows more than just shiny cars on display—instead, she’s building immersive, data-backed experiences that matter. Think ride-and-drives, EV demo tracks, overl...
Auto Collabs
Send us a text This former teacher used simple, repeatable hospitality—not buzzwords—to scale and auto group. Today’s guest, Adam Gaedke helped steer a dealership group through hyper-growth, an ESOP transition, and a full-blown culture shift rooted in hospitality. Starting as a salesperson, Adam rode the wave from one store to 18 in 18 months, sat on the board during the employee-ownership transition, and learned what it really takes to make “guest experience” more than a poster on the wall...
