Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority
Charlotte Ellis Maldari
127 episodes
1 week ago
In this episode, we explore why content alone won’t save your consulting agency or coaching business. While posting boosts visibility, it rarely translates directly into paying clients—especially when you’re at the mercy of ever-changing algorithms. We discuss the pitfalls of relying solely on social media, the burnout that comes from constant posting, and the frustration of seeing little return on your efforts. Key topics include: - The difference between visibility and revenue - Real-life ...
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In this episode, we explore why content alone won’t save your consulting agency or coaching business. While posting boosts visibility, it rarely translates directly into paying clients—especially when you’re at the mercy of ever-changing algorithms. We discuss the pitfalls of relying solely on social media, the burnout that comes from constant posting, and the frustration of seeing little return on your efforts. Key topics include: - The difference between visibility and revenue - Real-life ...
Consistency Beats Perfection: The Patagonia Lesson on Marketing
Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority
5 minutes
2 months ago
Consistency Beats Perfection: The Patagonia Lesson on Marketing
Send us a text In this episode, I share a serendipitous moment sparked by Patagonia founder Yvon Chouinard’s book, highlighting the power of authenticity in marketing. Too often, business owners struggle with marketing because they’re trying to craft a “perfect” or “unique” voice, rather than simply being themselves. Drawing from real client conversations, I explain how the most effective content comes from genuine experiences and actual pain points — not from forced formulas. Key topics cov...
Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority
In this episode, we explore why content alone won’t save your consulting agency or coaching business. While posting boosts visibility, it rarely translates directly into paying clients—especially when you’re at the mercy of ever-changing algorithms. We discuss the pitfalls of relying solely on social media, the burnout that comes from constant posting, and the frustration of seeing little return on your efforts. Key topics include: - The difference between visibility and revenue - Real-life ...
