In this episode of In Focus by 7 Wonders, we go behind the scenes of our recent campaign with Shamir Insight—a global lens manufacturer known for their night-driving lenses.

We’re joined by the marketing team at Shamir, along with Nick and Daniel from our 7 Wonders LA crew, to break down the creative and strategic decisions that brought the spot to life. From building emotional resonance to highlighting the product’s value proposition, we explore what it takes to make technical products feel personal and meaningful.

We also dive into how virtual production—using an LED sound stage and AI-generated environments—gave us the flexibility to recreate multiple locations without ever leaving set, and how this approach impressed the Shamir team as a true problem-solving feat.

Whether you’re a brand marketer or a creative director, this episode is packed with insights on choosing the right partners, understanding your audience, and using storytelling to drive real connection.

#InFocus #BrandStorytelling #MarketingInnovation #ShamirLenses