Kim Thompson-Pinder interviews thought-leaders, consultants, professionals and entrepreneurs who share with you from their vast knowledge to help grow your business bigger, stronger through authority and influencer marketing.
Scaling your business to the next level is hard. To do so you need to grow in so many areas including sales, marketing, networking, communication social media and leadership skills. On the Author to Authority Podcast we cover all of those plus brand marketing authority, B2B Influencer marketing, authority content marketing and so much more.
If you are looking to gain the valuable knowledge that will help you get the visibility you need to succeed then this podcast is a great resource to help you get there. Every episode has practical advice that you can use today to take your profits and skyrocket them.
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Kim Thompson-Pinder interviews thought-leaders, consultants, professionals and entrepreneurs who share with you from their vast knowledge to help grow your business bigger, stronger through authority and influencer marketing.
Scaling your business to the next level is hard. To do so you need to grow in so many areas including sales, marketing, networking, communication social media and leadership skills. On the Author to Authority Podcast we cover all of those plus brand marketing authority, B2B Influencer marketing, authority content marketing and so much more.
If you are looking to gain the valuable knowledge that will help you get the visibility you need to succeed then this podcast is a great resource to help you get there. Every episode has practical advice that you can use today to take your profits and skyrocket them.
Ep 519 - How to Use Information Marketing to Build Your List, Credibility, and Cash Flow with Jannette Anderson
Author to Authority
33 minutes
1 year ago
Ep 519 - How to Use Information Marketing to Build Your List, Credibility, and Cash Flow with Jannette Anderson
Jannette Anderson, a veteran in the field of information marketing with nearly four decades of experience, offers a nuanced perspective on the discipline. She advocates for a focused approach that prioritizes delivering value to a specific target audience, rather than attempting to appeal to the masses. Anderson emphasizes the need for a deep understanding of client challenges and tailoring marketing efforts to address these issues directly, thus building credibility and trust. Through her extensive work, including her upcoming book "The Rise of the Mature Preneur" and her training course "Increase Your Authority and Influence," she demonstrates how strategic information marketing can drive business growth by connecting with the right audience and guiding them through the sales process effectively.
Author to Authority
Kim Thompson-Pinder interviews thought-leaders, consultants, professionals and entrepreneurs who share with you from their vast knowledge to help grow your business bigger, stronger through authority and influencer marketing.
Scaling your business to the next level is hard. To do so you need to grow in so many areas including sales, marketing, networking, communication social media and leadership skills. On the Author to Authority Podcast we cover all of those plus brand marketing authority, B2B Influencer marketing, authority content marketing and so much more.
If you are looking to gain the valuable knowledge that will help you get the visibility you need to succeed then this podcast is a great resource to help you get there. Every episode has practical advice that you can use today to take your profits and skyrocket them.
