"The younger generation screams for authenticity."

Authenticity has become a critical word in not just sales, but all of business.

But what does it mean to be an authentic seller?

How are sellers of the past different from the sellers of today?

And how do you lead a team of today's sellers to become not just good, or great, or even exceptional, but elite?

Michael Norton is our first guest in the second season of the Authentic Sales Leader Podcast. Michael has seen and done it all in his near 40-year career in sales. Starting his sales journey under the legendary Zig Ziglar, he has seen trends come and go and has a keen eye for how the future of sales will shape up.

This episode, Michael talks to Amarpreet Kalkat about:

1. What it means to be truly authentic
2. How sales leaders should handle a multi-generational workforce
3. The relationship between effort and success
4. How to do all this and still have fun!