Did Austin Turn Soda Into Fashion? | Stephen Ellsworth, Co-founder, Poppi

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/d6/8e/17/d68e176c-e6c6-2a48-11cf-0fd30eb870d8/mza_10999317319456938733.jpg/600x600bb.jpg

Austin Next

Jason Scharf

166 episodes

1 month ago

Austin's evolution into a global innovation superstar is at the heart of Austin Next. We uncover insights into the region's transformation and what it means for ecosystem building. Our exploration extends to emerging trends, technologies, and their convergence. Using Austin as our real-world case study and experts from around the world, we aim to understand the true nature and mechanics of innovation.

Business

Technology

RSS

All content for Austin Next is the property of Jason Scharf and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

Technology

https://img.transistor.fm/3aOzlBHjfKLS0frkMNA1bgQylJ9OfhtXPdMKNqre9xw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80YTcx/MGZjMjBkYzAyNzUx/YzVjYWE4NDkyYjZi/ODY0My5wbmc.jpg

Did Austin Turn Soda Into Fashion? | Stephen Ellsworth, Co-founder, Poppi

Austin Next

52 minutes

2 months ago

Did Austin Turn Soda Into Fashion? | Stephen Ellsworth, Co-founder, Poppi

Poppi is a fashion brand that happens to be soda. Stephen Ellsworth, Co-founder of Poppi, joins us to walk through the operating choices behind turning a vinegar problem into a modern soda badge. It’s how you build, scale, and exit a consumer brand. It’s another signal that Austin’s flywheel is real and accelerating.

Highlights

01:48 Dark days, PMF before funding
08:05 Farmers market to Whole Foods
14:50 Rebrand beat Shark Tank awareness
24:58 Poppi as Fashion
33:46 Make healthy default via taste
38:54 AI palate mapping
46:48 Austin needs cross-sector collisions
51:40 What's Next Austin?

Guest Links
Stephen Ellsworth: Instagram, LinkedIn
Poppi: Website, X, Instagram

-------------------
Austin Next Links: Website, X/Twitter, YouTube, LinkedIn
Ecosystem Metacognition Substack