EPISODE 26. BEHIND THE LENS: When marketing eyecare, it’s not just about the products, it’s about health care and showing the benefits, Optometrist Chris McMahon tells us. He shares with us his successful career in optometry from starting his own business on the Gold Coast and its many challenges to his current opportunity to transition his business to a new owner. He classes himself as driven in the pursuit of his business, not passionate, but prepared to fight with his ultimate goal the care of his customers and their needs. He discusses how new technology has allowed the vision of many to be saved and the diagnosis of many diseases and health issues. What new product is available for those with colour confusion? What is presbyopia and how does it affect so many of us? Have you had your eyes tested lately? Guest links: https://qualityeyecare.com.au/