The first episode of the AURA Skypool Podcast features Umar Achraf, Marketing Manager at Spotify, as he reflects on how Dubai has become his second home and a hub of creative opportunity.
In this inspiring conversation, Umar shares his journey into one of the world’s most influential tech and music platforms, offering a rare look into the path that led him to join Spotify and contribute to the globally celebrated Wrapped campaign.
He discusses how music remains the universal language that connects us all and how he has been privileged to collaborate with the next generation of talent from around the world. Beginning his career in 2012, well before the rise of social media, Umar speaks candidly about the early challenges, the pushback he faced, and how being ahead of the curve gave him a powerful first-mover advantage.
This episode also explores the ever-evolving landscape of marketing, shedding light on how the role of creativity, culture, and technology continues to transform the way brands connect with audiences.
The debut episode sets the foundation for a season filled with insight, ambition, and global perspective. The AURA Podcast is a celebration of those who challenge convention, inspire change, and elevate the industries they touch.
Each episode offers a deep dive into the minds of those redefining success on their own terms.
Hosted by brand marketing expert Kubi Springer and produced by AVANTGARDE Brand Experiences.
www.auraskypool.com