We met Laren Agius, a Director of Product at Beatport. Laren develops products for DJs and the Electronic Dance Music Community.  He is also a DJ himself with over 15 years of experience and a sound designer when not behind the decks.  During the live show Laren presented the case study of how Beatport implemented a consistent approach to product discovery (analysis of customer needs). We will hear from Laren first hand how to implement such an approach and what benefits you can expect: how much time you need, what teams are needed, and what challenges you may face.   More reading about Discovery and Dual Track https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309 https://medium.com/@daviddenham07/dual-track-agile-the-secret-sauce-to-outcome-based-development-601f6003ea73  Newsletter ➡️ sign up to our newsletter for audio job openings, articles and upcoming event dates - https://tinyurl.com/ywjxwszr Subscribe to our YouTube Channel  ➡️ https://www.youtube.com/@AudioProductsPodcast  Audio PM Discord server ➡️ https://discord.com/invite/jd6Fgv5XTR Become our Supporter and get premium content ➡️ https://buymeacoffee.com/audiopodcast    Podcast edited with DynAssist