In this episode we met Noam Levinberg, the founder and CEO of Safari Pedals, a new audio company renowned for its innovative plugins. With over 20 years of experience as a mixing and mastering engineer, Noam also served as Head of Audio at Artlist.io, where he played a pivotal role in starting and shaping their audio department. Noam shared his view on creating successful audio products: passion. He also dived into the delicate balance between passion and market research, addressing the question: Who are we creating products for? And what should we build? Subscribe to our YouTube Channel  ➡️ https://www.youtube.com/@AudioProductsPodcast  Audio PM Discord server ➡️ https://discord.com/invite/jd6Fgv5XTR Become our Supporter and get premium content ➡️ https://buymeacoffee.com/audiopodcast    Podcast edited with DynAssist