Lewis Hamilton BioSnap a weekly updated Biography.

This week Lewis Hamilton remains front and center of the Formula One conversation, both for his personal struggles and his business moves. On track, his first season at Ferrari has not gone as hoped. The story dominating headlines is how Hamilton continues to find his footing with the Italian team, while teammate Charles Leclerc is consistently outperforming him in both qualifying and races. According to The Independent, Hamilton has yet to register a podium in a full Grand Prix for Ferrari, and the adaptation process is described as a very slow journey, with Leclerc currently leading their qualifying head-to-head by a margin of 12-4. Qualifying woes regularly leave Lewis stuck in mid-field battles, and even a promising run in Monza—finishing sixth from tenth on the grid—did little to silence questions about whether he can challenge for wins or even podiums this season. MotorsportWeek notes that Max Verstappen, his former rival, expressed sympathy, pointing out the complexity of the Ferrari and the difficulty for any driver joining a team with an established star like Leclerc. Hamilton himself reportedly found his lowest ebb in Hungary, where he failed to make Q3 and labeled himself useless, fueling further debate about his ongoing role and legacy at Ferrari.

Off track, Hamilton is expanding his business empire. He has just invested in London-based grocery delivery start-up Zapp, signaling continued faith in the UK’s tech sector, according to AOL. Entrepreneur backs this up by highlighting the tremendous growth of his non-alcoholic agave spirit brand, Almave, which has enjoyed significant social media traction, boasting 35000 new Instagram followers since June and millions of organic video views. Hamilton is adamant that Almave is more than a celebrity project, emphasizing respect for Mexican agave tradition and positioning himself as a genuine partner, not just a public face. Almave’s launch and social media engagement have been so strong that industry analysts see it as a brand with real staying power in the fast-growing alcohol-free beverage market.

Meanwhile, Hamilton has been vocal in affirming his focus remains on F1 despite these business pursuits, as reported by IOL. He has also recently spoken of reaching out to Ferrari legends for wisdom to help him acclimate to Maranello, according to F1 Oversteer, underscoring his determination to succeed at the Scuderia. Financially, Forbes notes he earned $80 million in the past year, with a third from off-track ventures, confirming that his business and racing interests now run in parallel.

Public sentiment on social media mirrors these ups and downs—supporters highlight his continued social activism and ability to leverage his platform for positive change, as detailed in The West Peak, while critics speculate on whether his brand diversification signals an impending transition from the paddock. All parties agree, however, that Hamilton remains one of the most influential figures in global sport and business.

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