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AudienceBuilder
The Audience Builder
4 episodes
1 day ago
Welcome to The Audience Builder, the show where we get into he nitty-gritty of video marketing. Each episode, we pick the brains of marketers and creators who know how to make their videos and content work for them, and they spill the beans on what works, what doesn't, and what's next. Get ready to learn, get inspired, and get serious about video and content marketing.
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Marketing
Business
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All content for AudienceBuilder is the property of The Audience Builder and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Audience Builder, the show where we get into he nitty-gritty of video marketing. Each episode, we pick the brains of marketers and creators who know how to make their videos and content work for them, and they spill the beans on what works, what doesn't, and what's next. Get ready to learn, get inspired, and get serious about video and content marketing.
Show more...
Marketing
Business
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Video content marketing that converts: a framework to build and scale video production with Kevin Alster (Synthesia.io)
AudienceBuilder
48 minutes 52 seconds
2 years ago
Video content marketing that converts: a framework to build and scale video production with Kevin Alster (Synthesia.io)

Kevin Alster is a Learner Strategist at Synthesia.io and the creator behind many of the wonderfully-made tutorials and educational content published at Synthesia Academy. Kevin joins us in this episode to talk about his approach to creating video content that both entertains and educates viewers, breaking down his framework for creating videos from ideation to production and more. 


During the episode, we delve into:

  • Breaking down the video strategy at Synthesia

  • Nailing ideation for your videos (step by step)

  • Developing a strong storyline 

  • Why experimenting at every step of the video creation journey matters

  • Tips for novice video creators to get started by finding their voice and personality on camera


Whether you are a marketer trying to create content that converts, a L&D professional looking to create superb training materials, or an individual creator producing videos for personal brands, you will walk away from this episode with tons of relevant insights.

If you are interested in learning more, you can connect with Kevin on LinkedIn at and check out Synthesia Academy!

AudienceBuilder
Welcome to The Audience Builder, the show where we get into he nitty-gritty of video marketing. Each episode, we pick the brains of marketers and creators who know how to make their videos and content work for them, and they spill the beans on what works, what doesn't, and what's next. Get ready to learn, get inspired, and get serious about video and content marketing.