Today we invited Tatiana Morand from HowtoSaaS, a marketing consulting firm that primarily works with late stage SaaS companies, to join us to discuss all things video marketing. In the next hour, we'll be discussing when a company should consider investing in video marketing, the dos and don'ts of video marketing, how to measure success, and advice for companies with a tight budget.
Expect to learn:
When should a company consider investing in video marketing? Hot, warm & cold framework to evaluate opportunities
Cases of companies doing video marketing right: the dos and don’ts
Leveraging video for branded social and personal connections
Advice for companies with a tight budget
If you want to get in touch with Tatiana, find her on Linkedin or read more about her work here!
The Audience Builder is produced by Vizard, a video editor designed to transform long videos into viral social clips. Ready to start creating? Visit https://vizard.ai/.