Building a media brand: breaking down PandaDoc's multi-media strategy with Travis Tyler

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AudienceBuilder

The Audience Builder

4 episodes

5 days ago

Welcome to The Audience Builder, the show where we get into he nitty-gritty of video marketing. Each episode, we pick the brains of marketers and creators who know how to make their videos and content work for them, and they spill the beans on what works, what doesn't, and what's next. Get ready to learn, get inspired, and get serious about video and content marketing.

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Marketing

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Building a media brand: breaking down PandaDoc's multi-media strategy with Travis Tyler

AudienceBuilder

27 minutes 1 second

2 years ago

Building a media brand: breaking down PandaDoc's multi-media strategy with Travis Tyler

Travis is Senior Digital Content Producer at PandaDoc, owning content from podcasts, YouTube, LinkedIn, TikTok and more. Travis joins us today to dive into video content strategy at PandaDoc, exploring how they use video to differentiate their brand and build affinity with their audience and sharing some actionable take on how to win with multi-media content.

In this episode, hear us chat about:

Breaking down multi-media content strategy at PandaDoc

Using video for brand differentiation and affinity

Searchers v.s. Scroller: use content repurposing to serve both
The backstage story of growing The Customer Engagement Lab
Advice to novice video creators: how to find your voice and personality

If you are interested in learning more about what PandaDoc does, check out: https://www.youtube.com/@PandaDoc