Kevin Espiritu is the Founder and CEO of Epic Gardening. We talk about content creation, developing your passion, the pareto principle, paradoxes, creating cinematic universes, the global food supply chain, and more.

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(00:42) Writing is a foundational skill across content (03:05) To get reps, you have to really want it (05:02) Developing a passion vs. tapping into an innate one (08:17) Magical internet money (11:12) Going from a bootstrapped lifestyle business to venture-backed company (14:40) Breaking down problems (19:04) Pareto principle & compound interest (23:02) Know what hat you’re wearing & how to navigate interpersonal dynamics (28:26) Look for synergy (33:37) Finding audience-content fit is a cheat code (36:55) Marvel's Cinematic Universe is a blueprint for creators (41:10) Creators need different skills to take it to the next level (43:06) Competing priorities in content creation (45:39) Global supply chain complexity (50:56) Be honest about what you want

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Kevin’s Twitter: https://twitter.com/KevinEspiritu

Epic Gardening: https://www.epicgardening.com

Epic Gardening’s Twitter: https://twitter.com/epicgardening

Spencer’s Twitter: https://twitter.com/SP1NS1R

Spencer’s Blog: https://spencerkier.substack.com