Welcome to Episode #8 of the Audience Architect podcast with your host, Bill Levine. In this engaging session, we're joined by Ronda Hughes from IronMarkets, a beacon in the realms of digital media, event marketing, and audience development. With a rich background that spans across 3 decades and pivotal roles at IronMarkets, Advanstar and EnsembleIQ, Ronda brings her tremendous expertise in leveraging data insights for audience segmentation and engagement. Her innovative approach has significantly contributed to new revenue channels and improved engagement methods, focusing on behavioral data to drive business growth.

Today, Ronda dives into the evolving role of Audience Development professionals in the ideation, development, launch, and success of new products. From breaking down silos in the ideas room to leveraging audience data in shaping product strategies, she shares invaluable insights on the intersection of audience engagement and successful product development. Join us as Ronda discusses the unique value of audience development in productization, data-driven strategies, collaboration across teams, and the future vision for audience-driven products in advertising and sponsorship solutions. This episode is a must-listen for anyone looking to understand the critical role of audience engagement in the lifecycle of product development.

Ronda Hughes: (24) Ronda Hughes | LinkedIn

IronMarkets Publisher: IRONMARKETS - B2B Media & Business Engagement Platform

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