Welcome to Episode #7 of the Audience Architect podcast, the first of 2024, with your host, Bill Levine.

In today's episode, we're thrilled to host Peter Houston, a veteran media expert, publisher, and co-founder of The Grub Street Journal. Peter brings a decade of experience from Flipping Pages Media Ltd and insights from co-hosting Media Voices, a podcast examining the media world's trends. We run to ground the counterintuitive revival of print magazine media, discussing The Grub Street Journal's journey, its advocacy for slow journalism, and the future of print in an increasingly digital age.

Join us as we explore how magazines may find their unique place in the luxury and nostalgia strata of media brands (clue: reinvention is a must). Peter also shares personal stories from The Grub Street Journal, business model experimentation, the budding magazine scene in the UK, advice for aspiring writers, and his broader thoughts on audience engagement, podcasting, and his take on AI and trending topics in the publishing industry. Tune in for this fun, inspiring and thought provoking conversation with Peter.

Contact Peter: https://www.linkedin.com/in/phousty/

Mentioned in the Podcast:

• The Paper - pub for gen z and millenials about life in Wales - https://thepaper.bigcartel.com/
• The Tonic Magazine - self described as a heady cocktail of drink, travel, and adventure - https://thetonicmag.com/
• FIPP Future of Print report - you may be shocked how high a percentage of revenue print still constitutes - https://www.fipp.com/news/mapping-the-world-of-print/
• Racquet Magazine - about what else, tennis! - https://racquetmag.com/
• Delayed Gratification - a media brand that reinvented their magazine (as a quarterly) - https://www.slow-journalism.com/

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